Digital Transformation in Urban Transport Network Design: Baghdad Street in Najaf city as a Model

Abstract

This paper aims to study the impact of digital transformation on the design of urban transportation networks, applying it to Baghdad Street in the holy city of Najaf. The street represents a vital traffic hub that suffers from frequent congestion and a lack of modern management systems, especially given the population density and influx of visitors during religious occasions. The study was based on the hypothesis that integrating digital technologies such as Intelligent Transportation Systems (ITS), the Internet of Things (IoT), and Geographic Information Systems (GIS) can improve traffic efficiency, reduce travel times, and enhance traffic safety.    The traffic situation was analyzed using field data and a detailed traffic survey, and a new cross-section of the street was designed that functionally integrates these technologies. The results showed a significant improvement in street performance, with travel time reduced by 32%, the accident rate decreased, and user satisfaction with the transportation environment increased. The research recommended the gradual implementation of the proposed design, linking it to a digital traffic control center, and launching the "Najaf Navigate" app to serve citizens and visitors. The study also recommended the possibility of expanding the experience to other urban streets.