The Role of Public Relations Management on the Practices of Green Human Resources Management in Jordanian Private Hospitals in Amman

Abstract

The study aimed to identify the role of public relations management in its dimensions (mental image, media, advertising, and the public) on green human resource management practices in Jordanian private hospitals in Amman, and this study relied on the quantitative approach (descriptive and analytical) to test hypotheses. Where the questionnaire was relied upon to collect data and their number was (1771) workers, and the study population consisted of workers in the hospitals that were studied on them and their number was 10 hospitals, where 316 questionnaires were distributed, 300 questionnaires were retrieved, and 16 questionnaires were not valid for analysis. That is, 91.7% of the sample, and the study relied on proportional stratified random sample.

The study found a number of results, the most prominent of which is the existence of a statistically significant impact of the Public Relations Department in its dimensions (mental image, media, advertising, and the public) on green human resource management practices, and the presence of an impact for each dimension of the Public Relations Department (mental image, media, Advertising, the public) on green human resource management practices in private Jordanian hospitals in Amman.

The study recommended the necessity of encouraging higher administrations to understand the role and importance of public relations, its objectives and programs, and granting public relations departments powers to play their role as a link between organizations and the audience dealing with it, and the study also recommended the necessity of applying these variables to sectors Other economic methods, relying on modern means and methods and moving away from traditional methods of conveying news, and the necessity for hospital administrations to adhere to their duties towards the Public Relations Department and to take into account the proposals submitted by them. Encourage workers to adopt green practices and spread green culture among workers through communications channels.